2015 Internet + reform is accelerating the pace of the real estate field, whether it is a developer, or intermediary service providers, many housing prices in the moment of important transition to embrace the Internet +, involved in real estate business O2O.
However, it is noteworthy that the combination of real estate and the Internet has not only limited to the marketing level, many housing prices began to enter the Internet banking sector, such as green, Wanda, contemporary home, etc., to good housing China, from the housing network and other electricity suppliers to represent the platform, but also a step ahead of the Internet banking. Some experts pointed out that the Internet Banking for housing prices to broaden the financing channels, to help developers solve the flow of capital gains, mortgage payments late and other issues, the Chinese real estate market has entered the stage of the use of Internet banking. Good house China Group founder and chairman of the board of directors
So, from the perspective of consumers, the Internet + + + financial + real estate model has brought them what kind of impact
Industry insiders said that the traditional real estate development, the user is only as a consumer, passive acceptance or choose the product developers. As for the market survey, product planning, the majority of property development, the leading consumer is very difficult to participate. The main idea is the Internet thinking is the user first, the user experience first, when the Internet banking into the real estate market, consumers have the opportunity to get from the developers to get the most direct connection with the product.
In the case of the Internet banking platform as an example, in which the public to build a good house China and the public to build a public + sales mode, the consumer is almost involved in the entire process of real estate development. From the get up, consumers can achieve the project investment, after all the chips product line, user identification chips and online attention and feedback to the product plan views. After the analysis of the background data, these comments will be feedback to the developers, the direct role in product design. Good house China and no worries I signed a strategic cooperation
After the final product to be formed, the user can also according to their own needs, as long as the investment income, or accept the discount purchase. At the same time, the user's identity is not just a single consumer, and even can choose to be a good home in China registered brokers, to participate in the promotion of products, sales, and benefit from. As a result, in the entire real estate development process, the identity of the ordinary users will set investors, consumers, brokers and even product planning for a body, to share the benefits of the project total process.
As for the difficult to solve the housing problem, the real estate finance investment strategy, consumers can at least see a return on investment of funds precipitation, relative to the public to raise product, investment and consumer purchases is without, because the public to raise money directly to the fixed property, so the investment risks are under control. Developers will also take into account the cost of financing, there is a corresponding price cuts and price cuts in the financial pressure may.
From pre-sale to sale, the Internet + real estate + finance the emergence of the real estate industry has undoubtedly made the 'return to the user closer to the user' this idea to find the realization of the cut. An industry veteran told reporters that this model will become the real estate market development will be the inevitable choice and law.
Admittedly, the Internet era is the era of subversion. More and more real estate enterprises began well versed in Internet and real estate and financial model, easier access to mortgage funds, raised with all the way to the sale of real estate, even with user customized real estate design... Then there might be more interesting things to happen. But no matter what the new tricks play, with the good house China CEO Chen Xing's words is: our ultimate goal is to achieve a win-win situation for the developers, buyers, etc..